Why most business books are utter fiction

Most business books use a similar pattern:

  • The author starts with a preconceived view they believe (this is not necessarily presented to the reader).
  • They then research this theory and present facts to support it.
  • This research often gains more buy-in from the readers if it is told like a story rather than the presentation of mere data.
  • Occasionally, they will use counter research to contradict this theory.  
    • Then they do, this counter research is refuted by additional research information in favor of the preconceived view.  Note: this is done intentionally to make an argument appear more plausible.
  • The preconceived view is presented as the conclusion.
  • A list of supporting books, resources, tools, or information is provided for people to take next steps on the conclusion reached.
This method can make a lot of books sell.  Many authors have done it.  But it’s a scam.  It has two major problems:
  1. The evidence is assessed in a biased manner, because a conclusion is predetermined before looking at any data.  This causes the data to be read in such a way that it supports the predetermined conclusion.
  2. They often don’t assess all of the evidence against their opinion.  An argument that has been presented may be plausible, but it could fall to a more-plausible counter-argument.  But this is impossible to know when only one side of the argument is presented. 
Since learning this I have almost entirely given up reading business books.
Have you ever noticed fictional elements within a non-fiction book?