Business

Business Plans 4: Market Research Tools

While conducting market research for your business concept, there are two tools that can dramatically assist you in finding your results. These are known as the ‘S.W.O.T. Analysis’ and ‘Porter’s Five Forces’ model. The S.W.O.T. AnalysisThe S.W.O.T. Analysis assists a business/business concept by analysing four areas: Strengths Weaknesses Opportunities Threats The objective is to find …