Month: October 2016

Promotion, simplified

Rinse and repeat.These famous words are on the bottles of most shampoo and conditioner brands.  It’s a very simple statement.  And yet, whilst not all of us follow this instruction, it is a formula that has helped to sell many bottles of shampoo and conditioner over the years.What sort of simple instructions could you use …

Mind vs matter

Seth Godin has written a post today arguing that software matters more than hardware.Seth is in no sense denying that hardware is necessary to run software.  Instead, he is making the case that whilst hardware is attractive, it’s the software the creates more opportunities and is where our focus should be.Could it be that our …